Decoding Car Quality

Dom Bounasissi
4 min readJun 23, 2023

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Automotive Quality System — Quantitative Approach with an Objective Insight

Automotive enthusiasts, captivated by the realm of cars since their genesis, often confront a subjective bias in assessing car quality. Distinct auto giants have dominated niche markets — for example, Toyota with its reputation for reliability and Audi with its luxurious appeal. Yet, the questions persist — “What makes Audi more luxurious than BMW?” or “Does Cadillac outperform Ford?” These questions often fall prey to personal biases and lack of concrete evidence.

AutoReportCard: Championing Unbiased, Data-Driven Insights

AutoReportCard stands distinct in the crowded arena of automotive reviews and articles, driven by a clear vision: to eliminate bias and subjectivity. Here, we introduce AutoReportCard, a platform committed to provide:

  1. Automotive Quality Analysis — We base our assessments on raw vehicle data; avoiding the ambiguities of subjective judgement.
  2. Quantified Condition Assessments — We use measurable data to back our claims, providing a clear understanding of car quality.
  3. Precise Automotive Values — Our system defines an exact value; based on the scope of the vehicle.

The AutoReportCard is not just another automotive review platform — it’s a mission to bring honesty and transparency into the automotive industry through data-driven analysis. Welcome to a new era of understanding car quality, free from bias and filled with data-driven insights.

Automotive Quality

Understanding the Eight Dimensions of Quality Control

Renowned Harvard Business School Professor, David A. Garvin, developed a theory of product quality management known as the eight dimensions of quality. Each dimension, though closely linked, describes different strengths and weaknesses of a product. The eight dimensions of quality are:

  1. Performance: The proficiency level of a product’s functions, calculated by specific niche characteristics such as acceleration, fuel efficiency, and handling for cars. This metric offers a tangible comparison of a product’s capabilities.
  2. Features: Additional characteristics that increase a product’s attractiveness to the owner. In cars, features might include technology enhancements, safety measures, or comfort add-ons like heated seats. These elements add unique value to a product.
  3. Reliability: The degree of trustworthiness and consistent performance. This quality represents a product’s ability to perform consistently over time, indicating fewer breakdowns or malfunctions.
  4. Conformance: The ability of a product to meet specified standards. This could involve adherence to safety regulations, environmental guidelines, or quality standards, ensuring the product meets certain criteria.
  5. Durability: The length of a product’s lifespan before replacement. In vehicles, durability might be seen through the longevity of the engine, body integrity, or the resilience of the interior furnishings.
  6. Serviceability: The ease and speed at which a product can be fixed. This aspect evaluates the availability and cost of spare parts, the network of service centers, and overall ease of maintenance.
  7. Aesthetics: The subjective appeal of a product, encompassing appearance, feel, sound, taste, or smell. For cars, it includes design, finish, color options, and the sound of the engine.
  8. Perceived Quality: The reputation of a product based on implied measures. This involves customer perceptions, brand reputation, and past experiences, which can heavily influence purchasing decisions.

The Transition — Quality Assessment in the Automotive Industry

The AutoReportCard brings a revolution in quality assessment, tailoring the general dimensions of quality to fit the automotive industry’s unique needs. It breaks down automotive quality into three distinct sections: performance, dependability, and conformance.

Automotive Quality System

AutoReportCard differentiates itself by providing objective, fact-based information in an industry often influenced by personal bias and opinion. Our Automotive Quality System, an evolution from Garman’s eight dimensions, is designed exclusively for the automobile industry. It includes:

Performance

The vehicle’s power and speed, which hinges on:

  • Mechanical Performance: Factors like the production numbers of mechanical parts, including horsepower, torque, and weight. An example would be a car with a high horsepower rating, implying a higher top speed.
  • Live Performance: Real-world performance figures, such as 0–60mph time, quarter-mile time, and top speed. For instance, a sports car might achieve 0–60mph in less than 3 seconds, demonstrating high acceleration.

Dependability

The longevity and resilience of the vehicle, assessed by:

  • Reliability/Durability: Trustworthiness and ability to withstand wear and damage. A car with low breakdown rates over several years exemplifies high reliability.
  • Serviceability: The ease and speed of repairs, indicating lower maintenance needs. An example would be a car model with easily accessible and affordable spare parts.

Conformance

The extent to which a vehicle adheres to general regulations, evaluated through:

  • Economical: The long-term cost of owning and operating the vehicle. A hybrid or electric car with high fuel efficiency and low emission rates would be an economical choice.
  • Convenience: The ease and enjoyment of driving the vehicle. A car with an intuitive navigation system and smooth handling can provide a convenient driving experience.

The AutoReportCard’s mission is to provide an unbiased, objective evaluation of automotive quality, clearly separating the best and worst attributes of any automobile.

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